18 Million Rising
Strategy & Creative Director
18 Million Rising (18MR) is a nationaladvocacy organization that connects the power of Asian America to digital first organizing. Since 2012, 18 Million Rising has mobilized over 170,000 community through powerful campaigns, culture work, and skills training to fight injustice and create the future we all deserve.
Establish 18MR’s product and visual system across product iterations and platforms. Build strong roots in scale, accessibility, and vibrancy. Rebuild and rebrand existing website. Develop creative strategy for political education, hire and supervise creative team (social media manager, communications designer, design intern).
WHAT I DO
As 18MR’s founding product and brand designer, I established our product and brand design system and led the design launch and iterations across all platforms, campaigns, and revisions stages. As the Strategy & Creative Director, I continue to build the 18MR visual system and creative media strategy across our product and brand touchpoints as the product iterates alongside Design, Campaigns, and Digital teams.